David Kirkpatrick was for many years the senior editor for internet and technology at Fortune magazine. While at Fortune, he wrote cover stories about Apple, IBM, Intel, Microsoft, Sun, and numerous other technology subjects. Beginning in 2001, he created Fortune’s Brainstorm conference series. More recently, he organized the Techonomy conference on the centrality of technology innovation for all human activity. He is a member of the Council on Foreign Relations and appears frequently on television, radio, and the Internet as an expert on technology.
《Facebook 效应》的作者近距离地采访了与Facebook相关的人士,其中包括Facebook的创始人、员工、投资人、意向投资人以及合作伙伴,加起来超过了130人。这是真切详实的访谈,更是超级精彩的故事。作者以其细腻的笔触,精巧的叙事结构,解密了Facebook如何从哈佛的宿舍里萌发,创始人的内讧,权力之争,如何放弃华盛顿邮报的投资,怎样争取到第一个广告客户,而第一轮融资又如何获得一亿美元的估值,让人痴迷的图片产品如何上线,面对Twitter的竞争,与Google的世纪之争……一个创办仅7年,就拥有5亿活跃用户,年收入超过5亿美元,估值超过200亿美元的传奇企业再加上一个年仅26岁的的“娃娃CEO”,在你面前“裸奔”。激情澎湃的创业精神,智慧传奇的融资经历,一个聚合世界的社交帝国向你彻底开放,你还等什么?
IN LITTLE MORE THAN HALF A DECADE, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects—even becoming instrumental in political protests from Colombia to Iran. Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook’s key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company’s remarkable ascent. This is the Facebook story that can be found nowhere else. How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.
点击链接进入中文版: Facebook 效应
今天看到这本书原作者在其Facebook主页上评论这个中文版的封面: "The Chinese edition--and don't ask me why they used a jellyfish. I haven't got a clue. Is it a sign Chinese companies feel threatened by Facebook?" (“中文版 -- 不要问我为什么他们要用一只水...
评分这本书从正序之前开始就写了一大堆的序,这个好,那个好。但是说这样未免有点太罗嗦了,我以为书已经开始了然后一看还是前言……天哪 然后书真正开始的时候读就读吧,大小字体的切换个人认为大可不必,而且对于本书中心来说,了解人物性格就行了何必追究他们到底有啥过敏不过...
评分Andy Warhol早在几十年前便已经预言 「在未来,每个人都会出名15分钟.」 有了facebook ,也许会更加明白这一切,在今天这个庞大复杂信息传递极为迅速的社交网络面前,每个人也许都在至少15个人中富有名气。 facebook的确改变了互联网,与众多承载着各种信息的门户网...
评分书评:基于个体的自由,是我所向往的网络化未来 一个长穿T恤和拖鞋的20岁青年,建立起一个有着数亿活跃用户的社交网络帝国,这样的故事本来就有着天然的传奇性。看完传记书籍《facebook效应》的感受,和看完电影《社交网络》的感受是不一样的。看完电影后,如果你没有被高信...
评分(原载《南方都市报》2010年11月22日)柯克帕特里克的《facebook效应》让我联想到多年前看过一幅漫画。画中,一位喝得微醺的中年男人独坐在酒吧台前,手端一瓶啤酒自言自语:“你根本不知道我在脸谱网(facebook)上有多少好友。”可是,现实中的他却是孤家寡人,独自饮着闷酒...
关于创业的想法很赞同,我不会为了一个idea去创业,创业是为了做有意义有价值的事。
评分看完《社交网络》,再看这本。算是了解了FACEBOOK....只是我们没有机会用。
评分关于facebook的历史超好看的一本书!在去巴厘岛的飞机上看入迷了,然后最后一天在酒店里沙滩边吹着海风看完了,意犹未尽。各种资料特别丰富,采访了特别多参与和见证了facebook这家公司成长的人。Mark既是一位Harvard本科生中技术天才(身边宿舍里真的随便一抓就是几位超聪明的合伙人来一起干,哈佛太牛了),又是一位具有杰出管理才干和领导力的年轻CEO,真的太佩服了,有一天他出来竞选总统真的是极有可能。继续关注脸书下一步的发展,希望有机会能买美股,享受这家公司未来巨大的发展潜能。Sheryl不用说,更是传奇一般优秀的女性,美丽,能干,语言表达能力一流,以她在Google的成功经验带领脸书这群小孩,整合各方面资源,将target ad的business model发挥到最大化,HBS的牛人
评分关于facebook的历史超好看的一本书!在去巴厘岛的飞机上看入迷了,然后最后一天在酒店里沙滩边吹着海风看完了,意犹未尽。各种资料特别丰富,采访了特别多参与和见证了facebook这家公司成长的人。Mark既是一位Harvard本科生中技术天才(身边宿舍里真的随便一抓就是几位超聪明的合伙人来一起干,哈佛太牛了),又是一位具有杰出管理才干和领导力的年轻CEO,真的太佩服了,有一天他出来竞选总统真的是极有可能。继续关注脸书下一步的发展,希望有机会能买美股,享受这家公司未来巨大的发展潜能。Sheryl不用说,更是传奇一般优秀的女性,美丽,能干,语言表达能力一流,以她在Google的成功经验带领脸书这群小孩,整合各方面资源,将target ad的business model发挥到最大化,HBS的牛人
评分看完《社交网络》,再看这本。算是了解了FACEBOOK....只是我们没有机会用。
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