David Kirkpatrick was for many years the senior editor for internet and technology at Fortune magazine. While at Fortune, he wrote cover stories about Apple, IBM, Intel, Microsoft, Sun, and numerous other technology subjects. Beginning in 2001, he created Fortune’s Brainstorm conference series. More recently, he organized the Techonomy conference on the centrality of technology innovation for all human activity. He is a member of the Council on Foreign Relations and appears frequently on television, radio, and the Internet as an expert on technology.
《Facebook 效应》的作者近距离地采访了与Facebook相关的人士,其中包括Facebook的创始人、员工、投资人、意向投资人以及合作伙伴,加起来超过了130人。这是真切详实的访谈,更是超级精彩的故事。作者以其细腻的笔触,精巧的叙事结构,解密了Facebook如何从哈佛的宿舍里萌发,创始人的内讧,权力之争,如何放弃华盛顿邮报的投资,怎样争取到第一个广告客户,而第一轮融资又如何获得一亿美元的估值,让人痴迷的图片产品如何上线,面对Twitter的竞争,与Google的世纪之争……一个创办仅7年,就拥有5亿活跃用户,年收入超过5亿美元,估值超过200亿美元的传奇企业再加上一个年仅26岁的的“娃娃CEO”,在你面前“裸奔”。激情澎湃的创业精神,智慧传奇的融资经历,一个聚合世界的社交帝国向你彻底开放,你还等什么?
IN LITTLE MORE THAN HALF A DECADE, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects—even becoming instrumental in political protests from Colombia to Iran. Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook’s key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company’s remarkable ascent. This is the Facebook story that can be found nowhere else. How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.
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不仅仅是一本讲故事的企业史,还写出了商业思想和认知深度。最大的感受,是明白了山寨facebook(人人、开心)与正版facebook的差异。前者是按照商业逻辑建构起来的——哪里有需求,怎样聚集人气,商业模式是什么;后者在商业逻辑的基础上有着主动超越,建构人文逻辑,思考人际...
评分互联网,这是一个充满机遇、泡沫、风潮的行业,这里以最快的速度涌现着无数的公司、无数个富豪,无数次生死。它可以以最快的速度将一家公司推向顶峰,也会以最快的速度将之抛弃。想想当初无比辉煌的ChinaRen、博客开心网虽然依旧存在,但曾经的辉煌已经烟消云散,我们永远都不...
评分书评:基于个体的自由,是我所向往的网络化未来 一个长穿T恤和拖鞋的20岁青年,建立起一个有着数亿活跃用户的社交网络帝国,这样的故事本来就有着天然的传奇性。看完传记书籍《facebook效应》的感受,和看完电影《社交网络》的感受是不一样的。看完电影后,如果你没有被高信...
评分书中是这样写的: 在印第安人的冬宴,这是北美地区西北海岸线一带本地人一个传统庆典盛会。每个司仪神父会拿出本部落所有的食物和其他物品,任何人都可以去取走他想要的东西。拿出最多的那个人将获得最高荣誉。 每个人在Facebook上的表达为对另一个人的“馈赠”。在这种各式各...
评分书评:基于个体的自由,是我所向往的网络化未来 一个长穿T恤和拖鞋的20岁青年,建立起一个有着数亿活跃用户的社交网络帝国,这样的故事本来就有着天然的传奇性。看完传记书籍《facebook效应》的感受,和看完电影《社交网络》的感受是不一样的。看完电影后,如果你没有被高信...
虽然是正史,不过还是nb闪闪。。。 比电影好看!官方自然有偏颇。。。http://www.amazon.com/review/R1F4QIRUDKQWT9/ref=cm_cr_dp_perm?ie=UTF8&ASIN=1439102112&nodeID=283155&tag=&linkCode=
评分关于创业的想法很赞同,我不会为了一个idea去创业,创业是为了做有意义有价值的事。
评分Awesome Work!
评分有内幕、有逻辑,没有观点。对一本传记类书籍来说,是上乘之作。(只是部分章节没有讲故事,而是在讲facebook对政治、社会带来的影响,都是老生常谈,没有insight,太鸡肋)
评分和《社交网络》的好莱坞式剧情不同,《Facebook 效应》更加符合 Facebook 的成长轨迹,令人对这家崭新的互联网公司缅怀敬意。
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