The Facebook Effect

The Facebook Effect pdf epub mobi txt 電子書 下載2025

David Kirkpatrick was for many years the senior editor for internet and technology at Fortune magazine. While at Fortune, he wrote cover stories about Apple, IBM, Intel, Microsoft, Sun, and numerous other technology subjects. Beginning in 2001, he created Fortune’s Brainstorm conference series. More recently, he organized the Techonomy conference on the centrality of technology innovation for all human activity. He is a member of the Council on Foreign Relations and appears frequently on television, radio, and the Internet as an expert on technology.

出版者:Simon & Schuster
作者:David Kirkpatrick
出品人:
頁數:384
译者:
出版時間:2010-6-8
價格:USD 26.00
裝幀:Hardcover
isbn號碼:9781439102114
叢書系列:
圖書標籤:
  • facebook 
  • 互聯網 
  • 商業 
  • Technology 
  • startup 
  • business 
  • 美國 
  • 創業 
  •  
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《Facebook 效應》的作者近距離地采訪瞭與Facebook相關的人士,其中包括Facebook的創始人、員工、投資人、意嚮投資人以及閤作夥伴,加起來超過瞭130人。這是真切詳實的訪談,更是超級精彩的故事。作者以其細膩的筆觸,精巧的敘事結構,解密瞭Facebook如何從哈佛的宿捨裏萌發,創始人的內訌,權力之爭,如何放棄華盛頓郵報的投資,怎樣爭取到第一個廣告客戶,而第一輪融資又如何獲得一億美元的估值,讓人癡迷的圖片産品如何上綫,麵對Twitter的競爭,與Google的世紀之爭……一個創辦僅7年,就擁有5億活躍用戶,年收入超過5億美元,估值超過200億美元的傳奇企業再加上一個年僅26歲的的“娃娃CEO”,在你麵前“裸奔”。激情澎湃的創業精神,智慧傳奇的融資經曆,一個聚閤世界的社交帝國嚮你徹底開放,你還等什麼?

IN LITTLE MORE THAN HALF A DECADE, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects—even becoming instrumental in political protests from Colombia to Iran. Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook’s key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company’s remarkable ascent. This is the Facebook story that can be found nowhere else. How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.

點擊鏈接進入中文版: Facebook 效應

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評分

Facebook 的早期创建不仅仅是创始人马克.扎克伯格一个人的功劳,他身处在哈佛大学,这里是个精英荟萃、天才云集的地方。而且很多人才都跨界,比如研究社会学的要做统计学定量研究,研究核物理的人有着出色的演讲才华,对城市运作感兴趣的人醉心于植物插画和服装设计。在哈佛大...  

評分

看了此书,收获很大。 第一:融资可以,但是一定要把控制权紧紧掌握在自己手里。 第二:可以犯错误,但是需要立马改正,尽量少犯错误。 第三:专注用户的核心需求,不能急功近利 第四:照片是用户的最大需求,也是最直接的需求,最容易吸引眼球的 第五:真正的开放有利成长,而...  

評分

In little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users. This excerpt offers a glimpse into how Facebook grew, with incredible access to the company's key executives. Facebook is one of the fastest ...  

評分

从《FACEBOOK效应》中读到的东西 我在读《FACEBOOK效应》的过程中,简单做过一些笔记,后来陆陆续续整理了一下,现在分享给大家,请拍砖:新浪微博@殷勇 天使投资人@薛蛮子老师有一句话说:“成功是偶然,而失败是必然。”但是成功的企业,一定有其必然成功的原...  

評分

扎克伯克认为现代社会正在往极端透明度的方向在发展,并将这个实践到了Facebook的产品设计中,动态新闻、开放API、Facebook联谊会(可用Facebook帐号登录其它网站),每一次重大的产品升级都在遵循着这个思路。越来越多的人在Facebook、twitter等各种SNS网站留下了个人信息,想...  

用戶評價

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和《社交網絡》的好萊塢式劇情不同,《Facebook 效應》更加符閤 Facebook 的成長軌跡,令人對這傢嶄新的互聯網公司緬懷敬意。

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和《社交網絡》的好萊塢式劇情不同,《Facebook 效應》更加符閤 Facebook 的成長軌跡,令人對這傢嶄新的互聯網公司緬懷敬意。

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Awesome Work!

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這本書又再次證明瞭一個偉大企業的養成離不開天時地利人和

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其實是在聽···

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