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出版者:Financial Times/Prentice Hall

作者:Jerry Weissman

出品人:

页数:0

译者:

出版时间:2003-01

价格:0

装帧:Paperback

isbn号码:9780536749475

丛书系列:

图书标签:

演讲
presentation
沟通
管理
Communication
演示设计
管理学
职场
演讲
技巧
成功
沟通
领导力
自信
表达
影响力
说服
目标

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具体描述

In Presenting to Win: Persuading Your Audience Every Time, the world's #1 presentation consultant shows how to connect with even the toughest, most high-level audiences--and move them to action. Jerry Weissman shows presenters of all kinds how to dump those PowerPoint templates once and for all--and learn to tell compelling stories that focus on what's in it for their listeners. Drawing on dozens of practical examples and real case studies, Weissman shows presenters how to identify their real goals and messages before they even open PowerPoint; how to stay focused on what their listeners really care about; and how to capture their audiences in the first crucial 90 seconds. From bullets and graphics to the effective, sparing use of special effects, Weissman covers all the practical mechanics of effective presentation--and walks readers through every step of building a Power Presentation, from brainstorming through delivery. Unlike the techniques in other presentation books, this book's easy, step-by-step approach has been proven with billions of dollars on the line, in hundreds of IPO road shows before the world's most jaded investors.