Say It With Charts 在线电子书 图书标签: consulting PowerPoint 图表 presentation chart 沟通 商业 PPT
发表于2024-11-07
Say It With Charts 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
实用的consulting用书,还有一本练习书
评分再次重读
评分实用的consulting用书,还有一本练习书
评分Easy to understand and practical
评分Useful for these debutants
基恩·泽拉兹尼,世界著名管理咨询公司——麦肯锡公司负责形象化沟通的主管。主要负责提供有创造性的建议,并协助专业人员筹划形象化演示和书面报告,包括设计沟通策略、组织演示梗概、解释数据或概念、推荐图表图片等最佳形象化模式,设计情节串联图板,训练演示者。同时他还设计并领导了全公司的交流训练项目,他代表公司定期在芝加哥、哥伦比亚、哈佛等商学院就如何做好商业演示作讲座。他的著作畅销全球,已被译成法语、德语、意大利语、西班牙语和葡萄牙语。本书正是作者多年从事商业演示的经验总结。
Book Description
Step-by-step guide to creating compelling, memorable presentations A chart that once took ten hours to prepare can now be produced by anyone with ten minutes and a computer keyboard. What hasn't changed, however, are the basics behind creating a powerful visual - what to say, why to say it, and how to say it for the most impact. In Say It With Charts, Fourth Edition --the latest, cutting-edge edition of his best-selling presentation guide -- Gene Zelazny reveals time-tested tips for preparing effective presentations. Then, this presentation guru shows you how to combine those tips with today's hottest technologies for sharper, stronger visuals. Look to this comprehensive presentation encyclopedia for information on: * How to prepare different types of charts -- pie, bar, column, line, or dot -- and when to use each * Lettering size, color choice, appropriate chart types, and more * Techniques for producing dramatic eVisuals using animation, scanned images, sound, video, and links to pertinent websites
From the Back Cover
Today's most comprehensive, up-to-date business presentation guidebook
Easy-to-Follow Tools and Strategies for Creating Powerful, Interactive Business Presentations
As a professional, your career relies on reaching audiences, convincing them that your message is valuable, then making them remember that message. Say It With Charts, 4th Edition, walks you through the entire visual presentation process and shows youstep-by-stephow to create compelling, memorable presentations.
Business presentation tools have changed tremendously. A chart that once took ten hoursand ten co-workersto prepare can now be produced by anyone with ten minutes and a computer keyboard. What hasn't changed, however, are the basics behind creating a powerful visualwhat to say, why to say it, and how to say it for the most impact.
Say It With Charts, 4th Edition, reveals time-tested tips for preparing effective presentations, then shows you how to combine those tips with today's technologies for sharper, stronger visuals. Look to this comprehensive presentation encyclopedia for information on:
How to prepare different types of chartspie, bar, column, line, or dotand when to use each
Hands-on recommendations on lettering size, color choice, appropriate chart types, and more
Techniques for producing dramatic eVisuals using animation, scanned images, sound, video, and links to pertinent websites
"When well-conceived and designed, charts help us communicate more quickly and more clearly than we would if we left the data in tabular form."
From Chapter 1
Business is about communication. Every day, scores of questions must be answered, and each answer must be communicated quickly, completely, and with a minimum of confusion. Time has become our most valuable, irreplaceable commodity, andin today's rapid fire, ultra-competitive business environmentdelays or errors in communicating information are uncalled for, unaffordable...and unacceptable.
Say It With Charts, 4th Edition, shows you how to put your message in visual form and translate information and ideas into persuasive, powerful charts, visuals, and multimedia presentationsholding your audience's attention as you communicate exactly what you want, with no confusion. The newest edition of this bestselling classic covers every important point from previous editions and, in addition, shows you how to use today's digital technologies to create professional-quality, attention-grabbing visuals on your computer screen.
Everything you need to know to make your charts and visuals eye-catching and memorable is in these pages, including:
Commandments for designing successful onscreen visuals
Techniques for conveying your messages using visuals and visual metaphors
How to decide when to use a chartand know when a chart could work against you
Graphic representations of ineffective, counter-productive chartswith examples of how they could be improved
Time- and money-saving methods to make one presentation template serve multiple audiences
Hands-on practice projects and exercises to help you grasp each important concept
Over the years, Say It With Charts has become the standard guidebook for executives, sales managers, management consultantsall those who want to make their points clearly and concisely, whether speaking directly to a packed conference room or communicating on computer screens across the globe. Now updated for today's technological communications revolution, it will show you how to translate your most compelling data and messages into even more compelling visuals, and hammer home your message every time.
我觉得这本书最精华的部分就是第一章。 第一章告诉我们图表的5种最基础的表现形式,告诉我们什么时候应当选择怎样的图表来表达想要呈现的信息。 非常惊喜。 我是一个很爱通过数据分析去寻找问题答案的人,所以常常会用到excel里关于图表的一些功能键。 以前会困惑为什么会有这...
评分1 图表的目的是为了说明一个观点,而不是仅仅罗列数据。数据的表现形式应该为你的观点服务。一个观点是一个主谓结构。 2 要清晰再清晰。一定要选择最能表现你的观点的图表形式。 3 要简单再简单。不要在图表上放上和你要表达观点无关的数据,哪怕再难得。要做到一目了然,复...
评分 评分 评分Say It With Charts 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024