基恩·澤拉茲尼，世界著名管理谘詢公司——麥肯锡公司負責形象化溝通的主管。主要負責提供有創造性的建議，並協助專業人員籌劃形象化演示和書麵報告，包括設計溝通策略、組織演示梗概、解釋數據或概念、推薦圖錶圖片等最佳形象化模式，設計情節串聯圖闆，訓練演示者。同時他還設計並領導瞭全公司的交流訓練項目，他代錶公司定期在芝加哥、哥倫比亞、哈佛等商學院就如何做好商業演示作講座。他的著作暢銷全球，已被譯成法語、德語、意大利語、西班牙語和葡萄牙語。本書正是作者多年從事商業演示的經驗總結。

Book Description

Step-by-step guide to creating compelling, memorable presentations A chart that once took ten hours to prepare can now be produced by anyone with ten minutes and a computer keyboard. What hasn't changed, however, are the basics behind creating a powerful visual - what to say, why to say it, and how to say it for the most impact. In Say It With Charts, Fourth Edition --the latest, cutting-edge edition of his best-selling presentation guide -- Gene Zelazny reveals time-tested tips for preparing effective presentations. Then, this presentation guru shows you how to combine those tips with today's hottest technologies for sharper, stronger visuals. Look to this comprehensive presentation encyclopedia for information on: * How to prepare different types of charts -- pie, bar, column, line, or dot -- and when to use each * Lettering size, color choice, appropriate chart types, and more * Techniques for producing dramatic eVisuals using animation, scanned images, sound, video, and links to pertinent websites

From the Back Cover

Today's most comprehensive, up-to-date business presentation guidebook

Easy-to-Follow Tools and Strategies for Creating Powerful, Interactive Business Presentations

As a professional, your career relies on reaching audiences, convincing them that your message is valuable, then making them remember that message. Say It With Charts, 4th Edition, walks you through the entire visual presentation process and shows you­­step-by-step­­how to create compelling, memorable presentations.

Business presentation tools have changed tremendously. A chart that once took ten hours­­and ten co-workers­­to prepare can now be produced by anyone with ten minutes and a computer keyboard. What hasn't changed, however, are the basics behind creating a powerful visual­­what to say, why to say it, and how to say it for the most impact.

Say It With Charts, 4th Edition, reveals time-tested tips for preparing effective presentations, then shows you how to combine those tips with today's technologies for sharper, stronger visuals. Look to this comprehensive presentation encyclopedia for information on:

How to prepare different types of charts­­pie, bar, column, line, or dot­­and when to use each

Hands-on recommendations on lettering size, color choice, appropriate chart types, and more

Techniques for producing dramatic eVisuals using animation, scanned images, sound, video, and links to pertinent websites

"When well-conceived and designed, charts help us communicate more quickly and more clearly than we would if we left the data in tabular form."

­­From Chapter 1

Business is about communication. Every day, scores of questions must be answered, and each answer must be communicated quickly, completely, and with a minimum of confusion. Time has become our most valuable, irreplaceable commodity, and­­in today's rapid fire, ultra-competitive business environment­­delays or errors in communicating information are uncalled for, unaffordable...and unacceptable.

Say It With Charts, 4th Edition, shows you how to put your message in visual form and translate information and ideas into persuasive, powerful charts, visuals, and multimedia presentations­­holding your audience's attention as you communicate exactly what you want, with no confusion. The newest edition of this bestselling classic covers every important point from previous editions and, in addition, shows you how to use today's digital technologies to create professional-quality, attention-grabbing visuals on your computer screen.

Everything you need to know to make your charts and visuals eye-catching and memorable is in these pages, including:

Commandments for designing successful onscreen visuals

Techniques for conveying your messages using visuals and visual metaphors

How to decide when to use a chart­­and know when a chart could work against you

Graphic representations of ineffective, counter-productive charts­­with examples of how they could be improved

Time- and money-saving methods to make one presentation template serve multiple audiences

Hands-on practice projects and exercises to help you grasp each important concept

Over the years, Say It With Charts has become the standard guidebook for executives, sales managers, management consultants­­all those who want to make their points clearly and concisely, whether speaking directly to a packed conference room or communicating on computer screens across the globe. Now updated for today's technological communications revolution, it will show you how to translate your most compelling data and messages into even more compelling visuals, and hammer home your message every time.