Creativity, Inc. 在线电子书 图书标签: 商业 管理 Pixar 创造力 思维 英文原版 思维方式 动画
发表于2025-01-22
Creativity, Inc. 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025
这是一本关于管理的书籍。
评分皮克斯传奇
评分Embrace any changes in our lives and let it be.
评分Ed Catmull is a truly, incredibly wise man. Perhaps the only time a nonfiction has prompted me to crack laugh so heartily and even weep a little by the end, [and] it has rocked me to my core. Classic Pixar style, isn't it.
评分没有人想成为一个螺丝钉,人并不应该仅仅作为完成工作的工具。那么,应该怎么办呢?
Ed Catmull is co-founder of Pixar Animation Studios and president of both Pixar and Walt Disney Animation Studios. He has been honored with five Academy Awards, including the Gordon E. Sawyer Award for lifetime achievement in the field of computer graphics. He earned a B.S. degrees in computer science and physics and a Ph.D. in computer science from the University of Utah. He lives in San Francisco.
Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation Studios—into the story meetings, the postmortems, and the “Braintrust” sessions where art is born. It is, at heart, a book about how to build and sustain a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.”
For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner twenty-seven Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Now, in this book, Catmull reveals the ideals and techniques, honed over years, that have made Pixar so widely admired—and so profitable.
As a young man, Catmull had a dream: to make the world’s first computer-animated movie. He nurtured that dream first as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged an early partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later and against all odds, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed, all of which debuted at #1 at the box office—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and ideas that defy convention, such as:
• Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better.
• If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead.
• It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them.
• The cost of preventing errors is often far greater than the cost of fixing them.
• A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody.
• Do not assume that general agreement will lead to change—it takes substantial energy to move a group, even when all are on board.
Advance praise for Creativity, Inc.
“Many have attempted to formulate and categorize inspiration and creativity. What Ed Catmull shares instead is his astute experience that creativity isn’t strictly a well of ideas but an alchemy of people. In Creativity, Inc., Ed reveals, with commonsense specificity and honesty, examples of how not to get in your own way and realize a creative coalescence of art, business, and innovation.”—George Lucas
小时候,大姨去美国出差,给表姐带回一只米妮玩偶,那个时候美元对人民币还在1:8.5上下徘徊,一个正版的迪士尼玩具能让人艳羡很久。于是内心深处,第一次种下了“嫉妒”的种子——有朝一日,一定要把屋子摆满米奇、米妮、唐纳德和黛西,还有那只叫做布鲁托的调皮狗。 汇率一...
评分第12章《新的挑战》都在讲皮克斯被迪士尼收购的时候遇到的困境和尴尬局面。 一边读,我就一边想起了2016年,弥漫在朋友圈里滴滴和优步并购产生的情绪。 《新的挑战》中,乔布斯告知约翰拉塞特和艾德卡特姆(皮克斯的两位管理人员)他要把皮克斯卖给迪士尼的时候,两人都惊呆了...
评分乔布斯拯救了皮克斯,皮克斯拯救了迪士尼。奇迹一样的真实故事,让人感慨上天像有一只手在指引世界的进步,同时又不得不深刻地自我反思,这群卓越的精英尚且在如此努力,你又有什么资格松懈分毫。 无论你是谁都难逃现实的考验,差距就在于你的选择,很多人选择了更容易走的路,...
评分Creativity, Inc. 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025