Influence

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Harvard Business Review lists Dr. Cialdini’s research in “Breakthrough Ideas for Today’s Business Agenda.” Influence has been listed on the “New York Times Business Best Seller List.”

Fortune Magazine lists Influence in their “75 Smartest Business Books.” CEO Read lists Influence in their “100 Best Business Books of All Time.”

Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.

His books including, Influence, are the result of decades of peer-reviewed research on why people comply with requests. Influence has sold over 3 million copies, is a New York Times Bestseller and has been published in over 30 languages. His co-authored books include Yes! and The Small Big. His newest book, Pre-Suasion: A Revolutionary Way to Influence and Persuade, is the result of many years of scientific research combined with Cialdini’s engaging style to make each chapter memorable and meaningful. It will be released on September 6th, 2016.

Because of the world-wide recognition of Dr. Cialdini’s cutting edge scientific research and his ethical business and policy applications, he is frequently regarded as the “Godfather of influence.”

Dr. Cialdini received his Ph.D from the University of North Carolina and post doctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University. Currently, Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.

Dr. Cialdini is CEO and President of INFLUENCE AT WORK; focusing on ethical influence training, corporate keynote programs, and the CMCT (Cialdini Method Certified Trainer) program.

Dr. Cialdini’s clients include such organizations as Google, Microsoft, Cisco Systems, Bayer, Coca Cola, KPMG, AstraZeneca, Ericsson, Kodak, Merrill Lynch, Nationwide Insurance, Pfizer, AAA, Northern Trust, IBM, Prudential, The Mayo Clinic, GlaxoSmithKline, Harvard University – Kennedy School, The Weather Channel, the United States Department of Justice, and NATO.

出版者:Allyn and Bacon
作者:Robert B. Cialdini
出品人:
页数:272
译者:
出版时间:2008-8-8
价格:USD 34.80
装帧:Paperback
isbn号码:9780205609994
丛书系列:
图书标签:
  • 社会心理学 
  • 心理学 
  • Psychology 
  • 心理 
  • 影响力 
  • 英文原版 
  • 心理学,思维 
  • 科普 
  •  
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Influence: Science and Practiceis an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

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1.《影响力》确实是一本难得的好书,了解人性必读。 我是一边读一边绘制脑图,书中的脉络算是理得比较清晰了。这张图不知对一些朋友有没有帮助? http://mindpedia.appspot.com/m?url=http://mindpedia.appspot.com/fm/influence_note.mm 2.《影响力》里提到了6个影响力原理,...  

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大部分人看这本书都有捡到武林秘笈的感觉,眼前一片光明,心中一阵清新,脑中想象未来的自己独步于武林,所向披靡,行云流水…… 既然是武林秘笈,自然不能流传他人,心里念着真是他妈好书啊,相见恨晚并暗自庆幸有缘邂逅,然后盘算着此秘笈千万不可发行过多,看到的人越少越...  

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整体框架: 影响力的武器(刺激——触发特征,固定行为模式;捷径——简单原则;认知对比原理):互惠、承诺和一致、社会认同、喜好、权威、稀缺。 互惠:心理基础——负债感、感恩图报。应用:不公平交换,给小换大;“拒绝—退让策略”。案例:商业——免费试用。 承...  

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读过社科出版社的《影响力》,只有一个字:好! 最近看到人大也出了《影响力》,找来看看,感觉却是非常奇怪。 也许人大《影响力》的最大好处,就是让我们从一本书上,看到了中国出版的书和美国出版的书的巨大差别。 《影响力》的正文:美国出版,5星级 《影响力》的点评和...  

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首先我得说明,我不是一个那么容易上当的人。中国移动常常给我打电话说有什么免费活动,我都是一概拒绝的。在街上遇到乞丐,我从来不给钱。有次遇到一个手段高明一点的:两个穿着时髦的女生站在路边把我叫住了,当她们说第一句话的时候,我就走了。她们说的是“我们是从新疆来...  

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2012-07-02

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2012-07-02

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防被骗指南1号 知己知彼 才能百骗百败 但的确很神奇 原来有那么多tricks 原来我们大脑的缺陷这么多 一戳即中

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如何破解广告营销。

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2012-07-02

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