The Lean Startup

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ERIC RIES is an entrepreneur and author of the popular blog Startup Lessons Learned. He co-founded and served as CTO of IMVU, his third startup, and has had plenty of startup failures along the way. He is a frequent speaker at business events, has advised a number of startups, large companies, and venture capital firms on business and product strategy, and is an Entrepreneur-in-Residence at Harvard Business School. His Lean Startup methodology has been written about in the New York Times, the Wall Street Journal, the Harvard Business Review, the Huffington Post, and many blogs. He lives in San Francisco.

出版者:Crown Business
作者:Eric Ries
出品人:
页数:336
译者:
出版时间:2011-9-13
价格:USD 28.00
装帧:Hardcover
isbn号码:9780307887894
丛书系列:The Lean Series
图书标签:
  • 创业 
  • 互联网 
  • Entrepreneurship 
  • Statup 
  • 商业模式 
  • 商业 
  • 管理 
  • Lean 
  •  
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Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

具体描述

读后感

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不知道是因为自己到了该关注“钱”的年龄,亦或是正好赶上这波“人人都关注经济”的大时代,身边的好朋友除了热衷晒美食、晒小孩、晒旅游外,最热乎的就是讨论啥时候能退休?没有人再像父辈一样,愿意安然地接受安排认为60岁退休是一个正常的节奏,在我看来这是一件好事,当我...  

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如果你是个创业者,希望你可以好好读这本书。读之前,可以看看作者在Google做的一个演讲,http://www.youtube.com/watch?v=fEvKo90qBns 这本书我读过一后,发现观点真的是太适合刚开始创业的人了。刚开始创业的的人都会面临很多问题:1.没有足够的资金。2. 没有足够强大的团队...  

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“治大国,若烹小鲜”这个作者没有读过《道德经》,却有着和老子一样的感悟。与很多教读者如何发展扩大公司相比,作者却用整本三百页书的篇幅讲述了如何把事情作小,作细。和作小作细的核心竞争力所在。 首先作者对创业有一个非常独特的定义即:“创业公司是在高度不确定的情形...  

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像此类有明显主题,要告诉读者一个道理一种方法的书,通常分成两个部份,第一部份是要达成什么的结果,以及为什么要达成这样的结果。第二部份是要怎么样达成上述的结果,以及为什么要这样达成。例如此书第一部份所述就是在如今市场环境充满不确定的条件下,创业要借鉴...  

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创业这个词,往往让人立即联想到车库、彻夜不眠、震惊世界的新产品、一夜暴富⋯⋯其实对于我这种风险厌恶的人来说,这些会让很多人心跳加速趋之若鹜的东西,恰好是让我多年来避之惟恐不及的原因:我喜欢靠两手两脚靠头脑做事,不喜欢靠肾上腺素做事。 但创业真的是肾上腺...  

用户评价

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Practical advise for people who are actually building a startup. Does not make too much sense to me.

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待整合进我的笔记中去。反思自己有些项目,框架搭得很全,雄心也不小,可惜资源就那么一点点,只能中道崩殂。small batches.

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终于把这边大书看完了,不容易。简单地说,用科学方法论来指导创新。实质上是用(提出假设,实验,调整)的方式来解决不确定性的问题。从这个角度上面看,这本书提出来的观念非常有价值,所有人都应该去读一下。当然大家可以去看中文版。

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待整合进我的笔记中去。反思自己有些项目,框架搭得很全,雄心也不小,可惜资源就那么一点点,只能中道崩殂。small batches.

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真实,合理,有效,到目前为止,创业者唯一必读的书籍,我正在读第二遍

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