Influence

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Harvard Business Review lists Dr. Cialdini’s research in “Breakthrough Ideas for Today’s Business Agenda.” Influence has been listed on the “New York Times Business Best Seller List.”

Fortune Magazine lists Influence in their “75 Smartest Business Books.” CEO Read lists Influence in their “100 Best Business Books of All Time.”

Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.

His books including, Influence, are the result of decades of peer-reviewed research on why people comply with requests. Influence has sold over 3 million copies, is a New York Times Bestseller and has been published in over 30 languages. His co-authored books include Yes! and The Small Big. His newest book, Pre-Suasion: A Revolutionary Way to Influence and Persuade, is the result of many years of scientific research combined with Cialdini’s engaging style to make each chapter memorable and meaningful. It will be released on September 6th, 2016.

Because of the world-wide recognition of Dr. Cialdini’s cutting edge scientific research and his ethical business and policy applications, he is frequently regarded as the “Godfather of influence.”

Dr. Cialdini received his Ph.D from the University of North Carolina and post doctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University. Currently, Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.

Dr. Cialdini is CEO and President of INFLUENCE AT WORK; focusing on ethical influence training, corporate keynote programs, and the CMCT (Cialdini Method Certified Trainer) program.

Dr. Cialdini’s clients include such organizations as Google, Microsoft, Cisco Systems, Bayer, Coca Cola, KPMG, AstraZeneca, Ericsson, Kodak, Merrill Lynch, Nationwide Insurance, Pfizer, AAA, Northern Trust, IBM, Prudential, The Mayo Clinic, GlaxoSmithKline, Harvard University – Kennedy School, The Weather Channel, the United States Department of Justice, and NATO.

出版者:Allyn & Bacon
作者:Robert B. Cialdini
出品人:
頁數:262
译者:
出版時間:2000-06-29
價格:USD 22.99
裝幀:Paperback
isbn號碼:9780321011473
叢書系列:
圖書標籤:
  • 心理學 
  • 社會心理學 
  • influence 
  • 影響力 
  • 社會學 
  • 心理 
  • 管理 
  • 原版 
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Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. New Reader's Reports are included in the Fourth Edition and illustrate how readers have used one of the principles or have had a principle of influence used on them. </P>

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正在看这本书,但是那些专家的点评让我觉得很难受,如同在享受美食的时候一只苍蝇飞来飞去,你又非吃不可的感觉 郁闷呀,后来发现原来还有另外一个版本的,建议大家坚决不要买人大版  

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内容:不可不读级 翻译:好 《影响力》的是与不是: 《影响力》不是市场上汗牛充栋的贩卖所谓“成功学”,“最伟大的sales”之类的垃圾读物, 这是一本洞察深刻,论据确凿,论证严谨的严肃的社会心理学著作。 《影响力》不是一本乏味,生硬的学术著作, 而是一本行文生动,...  

用戶評價

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英文版真難讀啊啊啊~決定讀完就要讀完~

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看以前,我以為這本書是講如何說服彆人的;看過之後,纔知道它的主旨是如何防止上當。雖然和我的期望不符,但是這本書還算不錯,最好的是有很多科學研究例子支持。

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英文版真難讀啊啊啊~決定讀完就要讀完~

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I love this game! ^ ^

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