The Halo Effect 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


The Halo Effect

简体网页||繁体网页
Phil Rosenzweig 作者
Free Press
译者
2009-01-06 出版日期
256 页数
USD 16.00 价格
Paperback
丛书系列
9780743291262 图书编码

The Halo Effect 在线电子书 图书标签: 心理学  Business  美国  爱自己  方法论  思维  书摘  finance   


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发表于2024-12-23


The Halo Effect 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

The Halo Effect 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

The Halo Effect 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



The Halo Effect 在线电子书 用户评价

评分

有点意思。如果调查的信息只是当初新闻报道里的描述,那只能知道人们是怎么描述它的,而不能知道事实。there's no fixed formula for it.

评分

有点意思。如果调查的信息只是当初新闻报道里的描述,那只能知道人们是怎么描述它的,而不能知道事实。there's no fixed formula for it.

评分

有点意思。如果调查的信息只是当初新闻报道里的描述,那只能知道人们是怎么描述它的,而不能知道事实。there's no fixed formula for it.

评分

有点意思。如果调查的信息只是当初新闻报道里的描述,那只能知道人们是怎么描述它的,而不能知道事实。there's no fixed formula for it.

评分

有点意思。如果调查的信息只是当初新闻报道里的描述,那只能知道人们是怎么描述它的,而不能知道事实。there's no fixed formula for it.

The Halo Effect 在线电子书 著者简介

罗森维(Phil Rosenzweig),瑞士洛桑国际管理学院(IMD)战略及国际管理教授。

拥有25年商业及学术界经验,获加州大学经济学学士和工商管理硕士学位,并在沃顿商学院获得博士学位。

曾在惠普任职七年,并在哈佛商学院执教六年,在欧洲、美洲、亚洲等地区都开设了有关执行的课程,并为微软、戴姆勒-奔驰、雷诺、雅高、迪拜铝业、沃达丰、MTN等著名企业提供顾问服务,主要研究领域为全球战略制定、跨国企业组织设计、行业分析和竞争、客户服务、FDI。

目前已出版《国际管理:教程与案例》(International Management, Text and Cases)(合著)、《加速国际化成长》(Accelerating International Growth)(合著)等著作。


The Halo Effect 在线电子书 图书目录


The Halo Effect 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

The Halo Effect 在线电子书 图书描述

Much of our business thinking is shaped by delusions -- errors of logic and flawed judgments that distort our understanding of the real reasons for a company's performance. In a brilliant and unconventional book, Phil Rosenzweig unmasks the delusions that are commonly found in the corporate world. These delusions affect the business press and academic research, as well as many bestselling books that promise to reveal the secrets of success or the path to greatness. Such books claim to be based on rigorous thinking, but operate mainly at the level of storytelling. They provide comfort and inspiration, but deceive managers about the true nature of business success. The most pervasive delusion is the Halo Effect. When a company's sales and profits are up, people often conclude that it has a brilliant strategy, a visionary leader, capable employees, and a superb corporate culture. When performance falters, they conclude that the strategy was wrong, the leader became arrogant, the people were complacent, and the culture was stagnant. In fact, little may have changed -- company performance creates a Halo that shapes the way we perceive strategy, leadership, people, culture, and more. Drawing on examples from leading companies including Cisco Systems, IBM, Nokia, and ABB, Rosenzweig shows how the Halo Effect is widespread, undermining the usefulness of business bestsellers from In Search of Excellence to Built to Last and Good to Great . Rosenzweig identifies nine popular business delusions. Among them: The Delusion of Absolute Performance: Company performance is relative to competition, not absolute, which is why following a formula can never guarantee results. Success comes from doing things better than rivals, which means that managers have to take risks. The Delusion of Rigorous Research: Many bestselling authors praise themselves for the vast amount of data they have gathered, but forget that if the data aren't valid, it doesn't matter how much was gathered or how sophisticated the research methods appear to be. They trick the reader by substituting sizzle for substance. The Delusion of Single Explanations: Many studies show that a particular factor, such as corporate culture or social responsibility or customer focus, leads to improved performance. But since many of these factors are highly correlated, the effect of each one is usually less than suggested. In what promises to be a landmark book, The Halo Effect replaces mistaken thinking with a sharper understanding of what drives business success and failure. The Halo Effect is a guide for the thinking manager, a way to detect errors in business research and to reach a clearer understanding of what drives business success and failure. Skeptical, brilliant, iconoclastic, and mercifully free of business jargon, Rosenzweig's book is nevertheless dead serious, making his arguments about important issues in an unsparing and direct way that will appeal to a broad business audience. For managers who want to separate fact from fiction in the world of business, The Halo Effect is essential reading -- witty, often funny, and sharply argued, it's an antidote to so much of the conventional thinking that clutters business bookshelves.

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The Halo Effect 在线电子书 读后感

评分

几年前在《IT经理世界》上读到岳占仁先生写的书评,没有太仔细看,但是一直惦记着。这几天从当当上买了回来,认真读了一遍后大呼过瘾。如果你读过〈从优秀到卓越〉或者〈基业长青〉,那你更值得得读读这本书,它会带给你一些新的思考。 长期以来,管理的“爱好者”们追逐着一...  

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商场如战场,向来胜者为王败者寇。 在众多畅销书、商业报道的引导之下,对于商业成功之秘密,围观的读者们也采取了同样的逻辑:成功的企业做的什么都是对的,比如企业多元化扩张,发展势头不错,大家都说,啊,看来多元化是成功的关键;过两年,这企业一不小心倒了,大家又说...  

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没有人会因为仅仅遵从了几条简单的公式就能取得商业上的成功。成功涉及在不确定的情况下做出决策,且有一定的风险。职业经理人的任务不是跟在公式后面亦步亦趋,而是要收集信息并由此作出决策。 商业读物现存的种种问题的原因在于,管理者都是些大忙人,一面要顶着增值创收的压...  

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这个书,戳穿了很多管理巫师的呼风唤雨的惑众巫术,把真正的理性商业思考之砖抛出,能不能引到玉,要靠诸位自己努力。 思考是世界上最艰苦的时期,所以很多人宁愿浑浑噩噩。人云亦云。 巫师们,该退休啦!!  

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