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Integrated Advertising, Promotion, and Marketing Communications 4th Ed. Global Ed. 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

Integrated Advertising, Promotion, and Marketing Communications 4th Ed. Global Ed.
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简体网页||繁体网页
Kenneth E. and Baack, Donald Clow 作者
Pearson
译者
2010 出版日期
478 页数
$ 124.30 价格
Paperback
丛书系列
9780138157371 图书编码

Integrated Advertising, Promotion, and Marketing Communications 4th Ed. Global Ed. 在线电子书 图书标签: 广告学  美国  教材  4   

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Integrated Advertising, Promotion, and Marketing Communications 4th Ed. Global Ed. 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Integrated Advertising, Promotion, and Marketing Communications 4th Ed. Global Ed. 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


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Integrated Advertising, Promotion, and Marketing Communications 4th Ed. Global Ed. 在线电子书 著者简介

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Integrated Advertising, Promotion, and Marketing Communications 4th Ed. Global Ed. 在线电子书 图书描述

For undergraduate Advertising and Integrated Marketing Communication courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.

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