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Integrated Advertising, Promotion, and Marketing Communications 4th Ed. Global Ed. 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

Integrated Advertising, Promotion, and Marketing Communications 4th Ed. Global Ed.
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Kenneth E. and Baack, Donald Clow 作者
Pearson
譯者
2010 出版日期
478 頁數
$ 124.30 價格
Paperback
叢書系列
9780138157371 圖書編碼

Integrated Advertising, Promotion, and Marketing Communications 4th Ed. Global Ed. 在線電子書 圖書標籤: 廣告學  美國  教材  4   

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Integrated Advertising, Promotion, and Marketing Communications 4th Ed. Global Ed. 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2025

Integrated Advertising, Promotion, and Marketing Communications 4th Ed. Global Ed. 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2025

Integrated Advertising, Promotion, and Marketing Communications 4th Ed. Global Ed. 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025


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Integrated Advertising, Promotion, and Marketing Communications 4th Ed. Global Ed. 在線電子書 著者簡介

Integrated Advertising, Promotion, and Marketing Communications 4th Ed. Global Ed. 在線電子書 著者簡介

Integrated Advertising, Promotion, and Marketing Communications 4th Ed. Global Ed. 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Integrated Advertising, Promotion, and Marketing Communications 4th Ed. Global Ed. 在線電子書 圖書描述

For undergraduate Advertising and Integrated Marketing Communication courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.

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