[美]丹尼尔•平克（Daniel H. Pink）

 趋势专家、《全新思维》作者，畅销书作家，《纽约时报》、《哈佛商业评论》、《快公司》和《连线》杂志撰稿人，美国前副总统戈尔及白宫行政部门演讲稿撰写人。

 在世界各大公司、大学院校及各种协会进行演讲，讨论有关经济变革和创造新型工作环境的话题。

 畅销书作者，主要著作有：《全新思维》《自由工作者的国度》《菜鸟职场物语》《未来在等待的人才》。

Forget everything you thought you knew about how to motivate people--at work, at school, at home. It's wrong. As Daniel H. Pink explains in his new and paradigm- shattering book Drive: The Surprising Truth About What Motivates Us , the secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.

Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does--and how that affects every aspect of our lives. He demonstrates that while the old-fashioned carrot-and-stick approach worked successfully in the 20th century, it's precisely the wrong way to motivate people for today's challenges. In Drive , he reveals the three elements of true motivation:

* Autonomy - the desire to direct our own lives

* Mastery - the urge to get better and better at something that matters

* Purpose - the yearning to do what we do in the service of something larger than ourselves

Along the way, he takes us to companies that are enlisting new approaches to motivation and introduces us to the scientists and entrepreneurs who are pointing a bold way forward.

Drive is bursting with big ideas-- the rare book that will change how you think and transform how you live.