Simon Sinek is an optimist. He teaches leaders and organizations how to inspire people. From members of Congress to foreign ambassadors, from small businesses to corporations like Microsoft and 3M, from Hollywood to the Pentagon, he has presented his ideas about the power of why. He has written two books, Leaders Eat Last and Start With Why and is quoted frequently by national publications. Sinek also regularly shares 140 characters of inspiration on Twitter (@simonsinek).
Why do you do what you do?
Why are some people and organizations more innovative, more influential, and moer profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why . It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things.
In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way -- and it's the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired. And it all starts with WHY.
Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why . WHY is not money or profit-- those are always results. WHY does your organization exist? WHY does it do the things it does? WHY do customers really buy from one company or another? WHY are people loyal to some leaders, but not others?
Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And the people who follow them don't do so because they have to; they follow because they want to.
Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.
书中出现最多的一句话: 别人买你,不是因为你「做了什么」,而是因为你「为什么这么做」。 这本书其实是一个自我发现后对自我认同的世界观和方法论。 为什么要自我发现与自我认同? 用一句俗语「跟随自己内心的声音」。 如何自我发现与自我认同? 完全的接受自己。 自我发现与...
评分这本书是讲伟大的领袖如何影响和激励他人,利用里面的法则——黄金圈法则可以推广到个人的生活、工作中。最近一直在利用黄金圈的变形体写文章,这篇文章依然是根据what-why-how的方式。来谈谈什么是真正的黄金圈法则,为什么要用黄金圈来思考问题,最后是怎样用到自己的生活和...
评分久闻“黄金圈”大名,终于见到出处,但书名不是“黄金圈”,而是《超级激励者》,为什么?“为什么”是一种符号,是一种象征,或说一种精神。因为心中有理念的人,他们自带强大磁场,吸引同频率的人到身边,他们就是就是超级激励者。 “黄金圈”可应用于各种领域,包括本书侧重...
评分今天听完了《start with why》这本书,作者用Apple、the Wright brothers、Martin Luther King等作为例子,来引出他所提出的The Golden Circle 这个概念。 大部分的普通人、公司,都是由外入内,由最明确的,到最含糊的:What -> How -> Why,而历史上最著名的伟人、公司,...
评分start with why, intrigue client's gut decision, not the rationalized decision. this idea is old, but being told in a very refreshingly new way.
评分企業要告訴用戶最重要的事情是它為什麼存在,而不是它做的是什麼或是怎樣去做,“為什麼”也是培養用戶忠誠度的重要原因。很可惜,創業之初的“為什麼”很容易被輕易的忘記或改變,而那些一直堅持的通常就是差異化的成功者。
评分via Ted/ ted讲得比成书较好。当然,书里除了the golden circle外,还融合了the law of diffusion/ the celegy test等操作法(?) 其实书中有部分预言,让我们拭目以待吧。对于创业/企业者来说参考度不错。很多时候我会拿书中讨论的观点与个案来比对所任职公司近几年遭遇的"变故"。所以蛮多情况觉得挺契合的。(苹果真的一个很好的case study) - 最后部分那个为自己奔跑的小男孩ben的故事,让我最后把评价定在4星。:)个人来说,这本书在引我思考的部分倒是真的很不错。
评分说的就一件事,不如看作者TED演讲来的快。
评分你是火柴,理想是火,有事没事拿出理想,蹭一下就点燃自己。 IBM领导力9条,第一条就是passion!
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