Start with Why

Start with Why pdf epub mobi txt 電子書 下載2025

Simon Sinek is an optimist. He teaches leaders and organizations how to inspire people. From members of Congress to foreign ambassadors, from small businesses to corporations like Microsoft and 3M, from Hollywood to the Pentagon, he has presented his ideas about the power of why. He has written two books, Leaders Eat Last and Start With Why and is quoted frequently by national publications. Sinek also regularly shares 140 characters of inspiration on Twitter (@simonsinek).

出版者:Portfolio Hardcover
作者:Simon Sinek
出品人:
頁數:256
译者:
出版時間:2009-10-29
價格:USD 26.95
裝幀:Hardcover
isbn號碼:9781591842804
叢書系列:
圖書標籤:
  • 思維 
  • 管理 
  • 商業 
  • SimonSinek 
  • 英文原版 
  • 領導力 
  • 自我成長 
  • 市場營銷 
  •  
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Why do you do what you do?

Why are some people and organizations more innovative, more influential, and moer profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why . It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things.

In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way -- and it's the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired. And it all starts with WHY.

Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why . WHY is not money or profit-- those are always results. WHY does your organization exist? WHY does it do the things it does? WHY do customers really buy from one company or another? WHY are people loyal to some leaders, but not others?

Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And the people who follow them don't do so because they have to; they follow because they want to.

Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.

具體描述

讀後感

評分

久闻“黄金圈”大名,终于见到出处,但书名不是“黄金圈”,而是《超级激励者》,为什么?“为什么”是一种符号,是一种象征,或说一种精神。因为心中有理念的人,他们自带强大磁场,吸引同频率的人到身边,他们就是就是超级激励者。 “黄金圈”可应用于各种领域,包括本书侧重...  

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今天听完了《start with why》这本书,作者用Apple、the Wright brothers、Martin Luther King等作为例子,来引出他所提出的The Golden Circle 这个概念。 大部分的普通人、公司,都是由外入内,由最明确的,到最含糊的:What -> How -> Why,而历史上最著名的伟人、公司,...  

評分

久闻“黄金圈”大名,终于见到出处,但书名不是“黄金圈”,而是《超级激励者》,为什么?“为什么”是一种符号,是一种象征,或说一种精神。因为心中有理念的人,他们自带强大磁场,吸引同频率的人到身边,他们就是就是超级激励者。 “黄金圈”可应用于各种领域,包括本书侧重...  

評分

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这本书阐述了一种由“WHY至“WHAT”的思维模式——任何外在的行为模式都是由内在的价值观决定的。 人人都知道自己是”做什么“(WHAT)的; 有些人知道自己是“如何做“(HOW)的; 仅有极少数人明白自己”为什么“(WHY)要这样做。 而只有从”为什么“(WHY)出发的人,...  

用戶評價

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via Ted/ ted講得比成書較好。當然,書裏除瞭the golden circle外,還融閤瞭the law of diffusion/ the celegy test等操作法(?) 其實書中有部分預言,讓我們拭目以待吧。對於創業/企業者來說參考度不錯。很多時候我會拿書中討論的觀點與個案來比對所任職公司近幾年遭遇的"變故"。所以蠻多情況覺得挺契閤的。(蘋果真的一個很好的case study) - 最後部分那個為自己奔跑的小男孩ben的故事,讓我最後把評價定在4星。:)個人來說,這本書在引我思考的部分倒是真的很不錯。

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反反復復 洗腦一樣 但是也算是有道理

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If u’ve watched the TED talk, then there is no need to read this book...

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作者將常見的經典人物例子討論角度很獨到,並不是從簡單的價格利潤等參數反映公司短期利潤討論,而從一些其他方麵討論長期發展討論存在的價值和對社會的影響。對於産品,什麼是manipulation,什麼是靈魂有自己的觀點:people don't buy what, they buy why you do it. 多一種對問題的看法角度。書中一些作者觀點看似有道理,但還是缺少一些明顯支持的佐證。

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反反復復 洗腦一樣 但是也算是有道理

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