Start with Why

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Simon Sinek is an optimist. He teaches leaders and organizations how to inspire people. From members of Congress to foreign ambassadors, from small businesses to corporations like Microsoft and 3M, from Hollywood to the Pentagon, he has presented his ideas about the power of why. He has written two books, Leaders Eat Last and Start With Why and is quoted frequently by national publications. Sinek also regularly shares 140 characters of inspiration on Twitter (@simonsinek).

出版者:Portfolio Hardcover
作者:Simon Sinek
出品人:
頁數:256
译者:
出版時間:2009-10-29
價格:USD 26.95
裝幀:Hardcover
isbn號碼:9781591842804
叢書系列:
圖書標籤:
  • 思維 
  • 管理 
  • 商業 
  • SimonSinek 
  • 英文原版 
  • 領導力 
  • 自我成長 
  • 市場營銷 
  •  
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Why do you do what you do?

Why are some people and organizations more innovative, more influential, and moer profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why . It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things.

In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way -- and it's the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired. And it all starts with WHY.

Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why . WHY is not money or profit-- those are always results. WHY does your organization exist? WHY does it do the things it does? WHY do customers really buy from one company or another? WHY are people loyal to some leaders, but not others?

Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And the people who follow them don't do so because they have to; they follow because they want to.

Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.

具體描述

讀後感

評分

今天听完了《start with why》这本书,作者用Apple、the Wright brothers、Martin Luther King等作为例子,来引出他所提出的The Golden Circle 这个概念。 大部分的普通人、公司,都是由外入内,由最明确的,到最含糊的:What -> How -> Why,而历史上最著名的伟人、公司,...  

評分

这本书的内容就如英文标题start with why。书中通过讲述各种例子来印证这个观点带来的效果。若将例子都去掉,这本书主要内容估计也就几百字。但通过这些例子,可以让人有很多思考。想想当下的自己,在职场的表现。略有启发。 做什么怎么做很容易,但能将为什么理清楚是件很难的...  

評分

1. 这是一本关于“影响力”的书,讲解了影响别人的“黄金圈法则”。 2. 平时我们组织语言是从“是什么”开始,讲有什么好处等等。黄金圈法则告诉我们,错了。应该从“为什么”开始,我们的信念是什么,请认同我们信念的人加入我们。 3. 与其用“术”去操纵别人,不如用“道”去...  

評分

* 整本书翻来覆去讲的就是要先有why,再有如何做和怎么做。 * Why和how对应的是边缘脑,what对应的是新皮质,即前者控制人感性的部分,后者控制人理性思考的部分。很多时候我们内心已经做出了选择,但因为边缘脑没有语言表达的能力,所以我们无法解释内心的选择,从而也就导...  

評分

这本书的内容就如英文标题start with why。书中通过讲述各种例子来印证这个观点带来的效果。若将例子都去掉,这本书主要内容估计也就几百字。但通过这些例子,可以让人有很多思考。想想当下的自己,在职场的表现。略有启发。 做什么怎么做很容易,但能将为什么理清楚是件很难的...  

用戶評價

评分

暢銷書……

评分

via Ted/ ted講得比成書較好。當然,書裏除瞭the golden circle外,還融閤瞭the law of diffusion/ the celegy test等操作法(?) 其實書中有部分預言,讓我們拭目以待吧。對於創業/企業者來說參考度不錯。很多時候我會拿書中討論的觀點與個案來比對所任職公司近幾年遭遇的"變故"。所以蠻多情況覺得挺契閤的。(蘋果真的一個很好的case study) - 最後部分那個為自己奔跑的小男孩ben的故事,讓我最後把評價定在4星。:)個人來說,這本書在引我思考的部分倒是真的很不錯。

评分

作者將常見的經典人物例子討論角度很獨到,並不是從簡單的價格利潤等參數反映公司短期利潤討論,而從一些其他方麵討論長期發展討論存在的價值和對社會的影響。對於産品,什麼是manipulation,什麼是靈魂有自己的觀點:people don't buy what, they buy why you do it. 多一種對問題的看法角度。書中一些作者觀點看似有道理,但還是缺少一些明顯支持的佐證。

评分

越來越覺得很多簡單的道理沒有人點破就不一定明白,明白瞭也不一定努力去實行,人與人的差距就是這麼齣來的

评分

A mind-shifting reading for business analysts, consultants, and entrepreneurs, though some analyses in it are selectively advantaged toward the author's viewpoint with bias sometimes

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