The Personal MBA

The Personal MBA pdf epub mobi txt 电子书 下载 2025

"乔希•考夫曼是一位独立商业教育家,他帮助人们拓展商业技巧、开展新的业务以及在自己的领域里力拔头筹。在创办PersonalMBA.com网站之前,他为宝洁公司(Procter&Gamble)工作,为宝洁公司规划了全球在线分析战略并推介新产品。他生活在科罗拉多(Colorado)。

自学MBA网站:www.personalmba.com"

出版者:Portfolio Hardcover
作者:Josh Kaufman
出品人:
页数:416
译者:
出版时间:2010-12-30
价格:USD 27.95
装帧:Hardcover
isbn号码:9781591843528
丛书系列:
图书标签:
  • MBA 
  • 商业 
  • 管理 
  • business 
  • 个人提升 
  • 创业 
  • Business 
  • mba 
  •  
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A world-class business education in a single volume.

Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping B-school altogether.

Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.

The Personal MBA explains concepts such as:

*The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry markets.

*The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers.

*The Pricing Uncertainty Principle: All prices are malleable. Raising your prices is the best way to dramatically increase profitability-if you know how to support the price you're asking.

*4 Methods to Increase Revenue: There are only four ways a business can bring in more money. Do you know what they are?

True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experience they need to succeed. Read this book and you will learn the principles it takes most business professionals a lifetime of trial and error to master.

具体描述

读后感

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MBA是一种商业经验的总结和应用. 没有这种实践背景去学它是没有多大的指导意义的. 如果有志于此,可以从一般的案例分析之手.这样比较具有现实意义,也容易学得进去. 我是学工商的,学什么本身是没用的,看 你自己怎么用,学习这样 的基础知识即可。  

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我的一个好朋友已经35岁了,从单位辞职快两年了,她一直在家做全职太太。(老公薪水还可以,小孩马上要四年级了,成绩在班上前10名,但也是要盯牢,不能放松)她原来是本科,行政主管,这个年龄工作不好找,高不成低不就的。所以,想去考MBA。又担心自己年龄一大把的,拼不过小...  

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MBA是一种商业经验的总结和应用. 没有这种实践背景去学它是没有多大的指导意义的. 如果有志于此,可以从一般的案例分析之手.这样比较具有现实意义,也容易学得进去. 我是学工商的,学什么本身是没用的,看 你自己怎么用,学习这样 的基础知识即可。  

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下面分享一下那传说中神秘的书单,自行寻找吧: http://www.douban.com/group/topic/36846303/ Productivity & Effectiveness * 10 Days to Faster Reading by Abby Marks-Beale * StrengthsFinder 2.0 by Tom Rath * Getting Things Done by David Allen * The Power of Less...  

用户评价

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五星,内容简洁都是概要不深入,但好处是把整个东西串了起来。

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我还是认真读完了的

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fundamentals r fundamentals

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对商学院的吐槽值得一看。后面的全是概念罗列,当做查字典不错,但不值得细读。

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商业入门读物,推荐英文版

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