"喬希•考夫曼是一位獨立商業教育傢,他幫助人們拓展商業技巧、開展新的業務以及在自己的領域裏力拔頭籌。在創辦PersonalMBA.com網站之前,他為寶潔公司(Procter&Gamble)工作,為寶潔公司規劃瞭全球在綫分析戰略並推介新産品。他生活在科羅拉多(Colorado)。
自學MBA網站:www.personalmba.com"
A world-class business education in a single volume.
Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping B-school altogether.
Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.
The Personal MBA explains concepts such as:
*The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry markets.
*The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers.
*The Pricing Uncertainty Principle: All prices are malleable. Raising your prices is the best way to dramatically increase profitability-if you know how to support the price you're asking.
*4 Methods to Increase Revenue: There are only four ways a business can bring in more money. Do you know what they are?
True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experience they need to succeed. Read this book and you will learn the principles it takes most business professionals a lifetime of trial and error to master.
下面分享一下那传说中神秘的书单,自行寻找吧: http://www.douban.com/group/topic/36846303/ Productivity & Effectiveness * 10 Days to Faster Reading by Abby Marks-Beale * StrengthsFinder 2.0 by Tom Rath * Getting Things Done by David Allen * The Power of Less...
評分 評分正如书中所说:选择这本书,或许是因为你希望作出一些重大的改变,比如开一家自己的公司、努力争取升职;或许是想为这个社会创造点儿什么;也很可能是因为你被一些因素牵绊着,不能实现自己的梦想。 值得细细品读,细细品读。对商业基本知识的掌握有很大的帮助。内容挺广泛的。...
評分下面分享一下那传说中神秘的书单,自行寻找吧: http://www.douban.com/group/topic/36846303/ Productivity & Effectiveness * 10 Days to Faster Reading by Abby Marks-Beale * StrengthsFinder 2.0 by Tom Rath * Getting Things Done by David Allen * The Power of Less...
評分这本书写的内容比较浅显,大部分知识常人都知道,后面一部分分析人的 心智,翻译得非常生涩,不太想看下去。我想看原文应该非常有意思。我倒是愿意去personal MBA这个网站去看看。后面推荐了许多其他的书籍,是针对深入学习的,可以尝试读一下。
是很多數的精華,是作者大量閱讀的提煉。
评分商業知識的科普,挺不錯的,快速入門讀物。前半部分側重基本商業知識,後半部分夾雜心理學的研究,從人和係統的角度來剖析管理這件事情。
评分商業入門讀物,推薦英文版
评分商業概念閤集,沒商業概念的人值得看看。有經驗的人彆浪費時間瞭。
评分太淺瞭
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