"喬希•考夫曼是一位獨立商業教育傢,他幫助人們拓展商業技巧、開展新的業務以及在自己的領域裏力拔頭籌。在創辦PersonalMBA.com網站之前,他為寶潔公司(Procter&Gamble)工作,為寶潔公司規劃瞭全球在綫分析戰略並推介新産品。他生活在科羅拉多(Colorado)。
自學MBA網站:www.personalmba.com"
A world-class business education in a single volume.
Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping B-school altogether.
Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.
The Personal MBA explains concepts such as:
*The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry markets.
*The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers.
*The Pricing Uncertainty Principle: All prices are malleable. Raising your prices is the best way to dramatically increase profitability-if you know how to support the price you're asking.
*4 Methods to Increase Revenue: There are only four ways a business can bring in more money. Do you know what they are?
True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experience they need to succeed. Read this book and you will learn the principles it takes most business professionals a lifetime of trial and error to master.
书看过一遍,都能读的懂,知识细看了一遍,涵盖的方面比较广,每一章节都有案例分析。现在,全国各大高校都有MBA教育,而求学者亦是趋之若鹜。就读MBA在以下的三各要素中,学历、人际资源、理论提升最重要还是里理论提升。在工作岗位上了解了相关的知识,加以实践,对工作的提...
評分通过对商业运作基本原理的学习,建立商业核心原理框架,构建网络状的心智模型,建立系统,渐进式强化,提升个人内涵价值。 1、 商业运作。一个成功的商业活动定义是以合理的价格把消费者需要的东西提供给他们,既要满足客户期待又要满足商家利益,以便商家的继续生产。 价值创...
評分 評分美国是MBA教育的发源地,历经90载,每年都要培养大约10万名MBA,占全世界总“产量”的一半。高质量的教育水平使很多人都把美国作为自己就读MBA的首选地。但也有相当多的人放弃了读MBA,本书的作者是个异类,其实他愿意的话可以去读哈佛商学院,在各大MBA网站上能看到作者的文章...
評分對商學院的吐槽值得一看。後麵的全是概念羅列,當做查字典不錯,但不值得細讀。
评分是很多數的精華,是作者大量閱讀的提煉。
评分五星,內容簡潔都是概要不深入,但好處是把整個東西串瞭起來。
评分clear, inspiring, profound, practical
评分大概屬於暢銷書品類。可能更適閤零基礎創業的人閱讀。後半部分對於人的思維模式的解析及應用建議比前邊的商業術語介紹部分好玩。
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